By ALMIRA KHAFIZOU
Pantone was founded in the second half of the 20th century, and since then it has been always associated with color. It is popular among designers primarily for Pantone Matching System (PMS), and it has three main branches:
Lifestyle Products;
Color Institute;
and Color Standards, which enable people all over the planet to have a universal color language. It allows designers to transmit their inspiration into reality throughout the design process and to be precise with this most famous universal color-coded system.
Another facet of the Pantone – ‘Color of the year’ project was launched in 2000. “It was an exciting time, but it was a scary time,” – the Vice President of the Pantone Color Institute Laurie Pressman says. Year after year, it forecasts one color for 365 days. This single color is reflecting the latest biggest trends, world situation taking into account its’ design and even a political and social dimensions.
Last year’s Subtle Rose Quartz & Serenity
Let’s now move two years back to have a look on a Vinous Marsala…
And finally… The year of 2017 and its Juicy Greenery color!
What may it mean? A needed call for a more sustainable mindset, green thinking, or a vibrant fresh start, looking forward to the lush colors and energy of spring?
This color will surely add some spring vibes to everybody’s habits. Because no matter who you are, Pantone affects your life even if you don’t really notice it. From fashion and beauty trends to the spheres of printed and digital media, encompassing marketing, design, and movie industries: Pantone is simply omnipresent.
Having not just their own Pantone Color Institute but also giving individual color codes for some unique hues like Starbucks Green or Minion Yellow, Pantone can be surely proclaimed as the world’s color authority.
Greenery Apartment Installation, Airbnb
Moreover, there are Pantone hotels, Pantone cafes, Pantone houses, Pantone mugs, bags, stools, accessories, éclairs, smoothies and much more.
AirBNB in London (Photo by Ed Reeve/Courtesy Airbnb)
Pantone also launches collaborations with international renown brands such as Sephora and Lancome, or Butter, and their yearly inspiring colors are easily noticeable on the catwalks….
Sephora
Pantone can be surely proclaimed as the world’s Color Authority. (Almira Khafizou)
Fritz Hansen: ”Ro” Easy Chair with wooden base in light pink color
From fashion and beauty trends to the spheres of printed and digital media, encompassing marketing, design, and movie industries: Pantone is simply omnipresent.
Moreish skincare
Butter, London
Pantone’s yearly inspiring colors are easily noticeable on the catwalks…
Dries Van Noten, spring summer 2017 collection. Paris, Fashion Week
Karl Lagerfeld for Chanel 2016 Spring/Summer collection
AirBNB (Photo by Ed Reeve/Courtesy Airbnb)
Other pictures used in the article are of the Pantone ©
Leave a Reply