BY TARA WİLSON-GÜRLER
Intercultural Business Communication:
A Conversation Analysis Perspective
Historically, intercultural business communication has been the cornerstone of global commerce. In today’s multicultural and multilingual global economy, it remains a pivotal component in determining our progress and prosperity in the future.
The research conducted by Tara Wilson-Gürler, Doctoral Candidate in the Faculty of Business and Economics in GAU, entitled as Intercultural Business Communication: A Conversation Analysis Perspective explores the nuances of how conversational English as a lingua franca is used in the business English genre. The students who participated in the study are from the Business and Economics Faculty at Girne American University.
With students coming from diverse countries/regions, such as Asia, Africa, Europe, and the Middle East, they provide a unique perspective and insight on how the use of English as a medium for communication is used to make meaning, to solve business problems, and for developing critical thinking skills.
Under the Supervision of Professor Dr. Mohammad Hossein Keshavarz, Head of the English Language Teaching Department, Ms Tara Wilson-Gürler collected fifteen hours of video and audio recordings of 240 students discussing intercultural business issues of the day. The study is yet to be completed, with interviews still in progress, but the initial results of the group discussions show promising insights when taking an ethnographical approach to Conversation Analysis.
Great gratitude and appreciation is given to the GAU Media Department for video recording 144 of the 240 students talking in groups. The remaining students recorded themselves with their cell phones! Therefore, many sincere thanks are in need to the multitude of students who made this project such a success! We hope their experiences at GAU will carry them into their future careers where their amazing English communication skills will aid them not only through difficult situations but allow them to grow and develop at any organization around the world.